Google's healthcare and medicines policy decides which supplement campaigns run and which get disapproved. This guide covers the allowed claim structures, the certifications Google requires, and the landing page changes that clear review.
Yes. Supplements are allowed under Google's healthcare and medicines policy as long as you avoid prohibited substances and unapproved claims. Prohibited or restricted ingredients, disease-treatment language, and rapid-results promises are the usual blockers.
Certification is required for some healthcare-related ad categories and in some countries, not for every supplement advertiser. Check Google's healthcare and medicines policy for your product category and target countries before launch, and apply for certification early because approval is not instant.
The most common reasons are unapproved substance claims, implied disease treatment or prevention, before-and-after imagery, and landing pages that make stronger claims than the ad. Google evaluates the destination page as part of the ad, so a clean ad with an aggressive landing page still gets disapproved.
A working, indexable page with clear product information, visible business identity and contact details, accessible terms, refund and shipping policies, and claims that match the ad. Interstitials, hidden pricing, and pages that redirect based on traffic source will fail review.
Anything stating or implying that a product diagnoses, treats, cures, or prevents a disease, plus guaranteed outcomes and specific weight-loss numbers. Structure and function language backed by the label is the safe register — and it still needs to match what the landing page says.